South FL SEO - Tracy Dunn Design

Enhancing Tracy Dunn Design’s Website Performance and SEO: A Backend Redesign Success Story by South FL SEO

At South FL SEO, we understand the importance of having a website that looks great and performs well from an SEO and performance standpoint. Recently, we collaborated with Tracy Dunn Design (, a talented interior designer, to transform the backend of her website. Although Tracy loved the design and look of her site, the WordPress theme she was using could have been better in terms of SEO and performance. Our team worked diligently to swap out the theme, restyle all the pages, and ensure the site complied with Google’s most recent changes.

Backend Redesign Process for Tracy Dunn Design

Our backend redesign process for Tracy Dunn Design included the following key steps:

  1. Theme Swap and Restyling – We replaced the existing WordPress theme with a more SEO-friendly and performance-oriented theme, ensuring that the new design retained the look and feel that Tracy loved.
  2. SEO Optimization – We switched from Yoast to Rank Math, a powerful SEO plugin, to provide comprehensive on-page and technical SEO optimization for the site.
  3. Performance Improvements – We added EWWW Image Optimizer and a Content Delivery Network (CDN) to reduce the size of the site’s images and speed up its load times.
  4. Security Enhancements – We secured Tracy Dunn Design’s website with WordFence, a leading security plugin for WordPress, to protect it from potential threats and vulnerabilities.
  5. ADA Compliance – We integrated to make the site more accessible and ADA-compliant, ensuring a better user experience for all visitors.

The Impact of the Backend Redesign

The backend redesign for Tracy Dunn Design resulted in the following:

  1. Improved SEO – The new theme and Rank Math’s powerful optimization features have helped boost the site’s search engine rankings and drive more organic traffic.
  2. Enhanced Performance – The integration of EWWW Image Optimizer and a CDN has significantly improved the site’s load times, providing a better user experience for visitors.
  3. Increased Security – With the addition of WordFence, the website has real-time protection against potential threats and vulnerabilities.
  4. Better Accessibility – The integration of has made the site more ADA-compliant and accessible to a wider range of users.

The backend redesign for Tracy Dunn Design showcases South FL SEO’s commitment to helping clients achieve online success through improved performance, SEO, and user experience. If your website is in need of a backend makeover or you’re looking for comprehensive web design and digital marketing services, contact South FL SEO today to learn how we can help you achieve your online goals.